Promotions Strategy

6 Easy-to-Implement Strategies for Holiday 2023 Promotions from Thrive Commerce

It may be October, but holiday shopping has already begun. According to a survey by the National Retail Federation, 41% of consumers plan to start shopping in October or earlier, with 39% starting in November. Not only are consumers starting early, but budgets and deals are top of mind. Ipsos shares that 53% of consumers will only purchase items on sale and that 69% will make a “spur of the moment” purchase this holiday season. Focusing on your holiday strategies early to capture October shoppers, highlighting deals to sale-focused consumers, and targeting impulse shoppers with best-sellers are key. Looking for easy-to-implement strategies to help boost your holiday promotions? The Thrive Commerce team has put together five low-lift strategic ideas for Holiday 2023:

Strategic Promotions Play #1: Leverage Holiday Audience Segments to Share Exclusive Targeted Offers

In Fall 2023, Thrive Commerce launched a new way to target Offers throughout a shopper’s journey on-site. We often hear that a shopper’s experience can feel disjointed, with paid, social, affiliate, email, and SMS campaigns not continuing throughout the on-site experience. That’s where session landing page targeting comes into play. Use targeting for:

  • Loyalty Program Exclusives
  • Holiday Segments Campaigns via Email
  • SMS Campaigns based on past Q4 purchases
  • Location-Based Promotions for In-Store offers
  • New vs. Existing Visitors
  • Traffic from Holiday Paid Media, Social & Affiliate audiences
  • Granting Audiences Early Access

Steps for Using Session Landing Page Targeting:

Leverage query parameters to hide or show exclusive offers to specific audiences. Grab a parameter from your landing page (i.e., utm_campaign=blackfriday or source=email) and add it to your exclusive offer. Shoppers that land on a URL with the parameter present, like www.example.com/?utm_campaign=blackfriday, will see the hidden offer throughout their 30-minute session on the site, even when they navigate to other pages on the website.

  • BEST PRACTICE #1: Add the targeted Offer to the Smart Bar, Smart Pages, and Smart Button for maximum impact.
  • BEST PRACTICE #2: Be sure to pin any targeted offers to the first spot on your Smart Bar, Smart Button, and Smart Pages. To do so, go to Offers > Set Order.

Coupons, Sales, Incentives – Oh My!

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How to Reduce Friction Throughout the Shopper Funnel

We all know that shoppers today expect more ease, simplicity and personalization in their buying experience. It’s been a priority in the retail industry for years – reducing friction throughout the shopper journey. Reducing friction is key for long-term success, however a lot of the solutions are focused on fancy new toys, like in-store AI or Augmented Reality. But what if you could just be smarter with a tool you already have in your arsenal to combat friction? Well you can, with promotions and here’s how.